Growth Marketer - Paid Acquisition H/F Alan

Détail du poste

Who we are

You. Better. With Alan.

Alan's vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.

We're building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system.

By connecting all aspects of care - private, public, and direct to consumer - we create the most member-centric healthcare experience. Through deep engagement, we empower everyone to overcome day-to-day health obstacles and live healthier lives.

We partner with 32,000+ companies of all sizes, serving more than 800K members, and have reached €650M+ in ARR.

Our team of 670 people (still growing) operates across France, Spain, Belgium, and Canada.

How we do IT ?

People joining Alan are often surprised and delighted by our innovative working method. We have a set of that guide our approach to work, such as :

What drives us - We're obsessed with helping our members live healthier

Mission is the Boss : long-term thinking, seeking our mission success above all else.

Member & customer-led : obsessively focused on solving members & customers problems and creating the most delightful experiences.

How we build excellence - We hire the best people and give them platform to succeed

Champions of excellence : extremely high standards and talent density.

Distributed ownership : accountable enlightened despots, everyone owns their decisions and results.

Radically transparent : all information is accessible and written-first, so everyone can make the best decisions asynchronously

How we grow together - We help each other improve through honest feedback and bold thinking

Optimistic alchemy : optimists who collaborate with genuine care and support teammates.

Empathetic challengers : direct, caring feedback combined with praises to help each other grow professionally

Bold & creative contrarians : think differently to achieve greatness, try new approaches

How we move fast - We fight complexity and focus on what matters most

Disciplined in execution : taking decisive actions with focus that compounds success over time

Fight for simplicity : only high impact processes, smart frugality

Context

Alan's digital distribution, both for companies and individuals (freelancers, retirees, etc.), is experiencing strong growth (+45% annually), and we are planning for even more impressive growth in the coming years thanks to a strong brand and innovative distribution.

We are looking to scale our paid acquisition efforts by bringing in a dedicated expert to develop our international markets (Spain, Belgium and Canada)

You will BE working with the acquisition referent in each market, adapt what's working best in our main market in the local ones and develop tailored-made strategy. Notably, you will have to discover and uncover the local specifies of market, understand what is different about health in Canada vs health in Belgium, etc

Your mission

Your objective is to scale Alan's paid acquisition efforts in International through :
- Ownership and optimization of our digital marketing channels (SEA, Meta, LinkedIn...)
- Development of targeted campaigns for specific customer segments in France and/or International business
- Creation and testing of ad creatives, messaging and landing pages
- Data-driven optimization of campaign performance and ROI
- Collaboration with design and content teams for asset creation
- Management of budget allocation and performance tracking
- Testing and installing new channels as lever of conversion

If you have some of the following, you may BE a great fit
- At least 3 years of work experience on growth roles
- Strong track record in paid marketing
- Proficient with one or several major ad platforms (Google Ads, Facebook Ads, LinkedIn Ads)
- Experience in campaign creation, optimization and budget management
- Strong analytical mindset and data-driven approach
- Ability to work autonomously in full ownership of projects
- Creative mindset with test-and-learn approach
- Fluent in English
- B2B experience and a second language (FR, NL, SP) are a plus

At Alan, we believe that being in good health is a basic need, and IT starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.

Therefore, we offer :
- Fair rewards. Generous equity packages complement your base salary, for permanent contracts only.
- Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you're the happiest.
- All the tools you need. Top of the range equipment : Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
- Flexible vacation policy and flexible working hours. Organize yourtime as you wish.
- Delightful healthcare insurance :Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only).
- Transport. Country-specific commuter benefits.
- Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
- Personal growth through coaching : At Alan, coaching isn't just a perk - IT's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential...
- Parental leave. Extended parental leave for all new parents, for permanent contracts only.

Important note : we hire people, not roles.

If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply as IT can only bring learnings or success.

If you identify yourself as a woman : Did you know that research shows women often apply only when meeting 100% of requirements?

Remember, this is just a guide, not a checklist.

We'll BE thrilled to receive your application !

Check out our and pages, as well as our, and for more info.

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