Trade Marketing Manager H/F Ubisoft
Paris - 75 CDI- Bac +5
- Secteur informatique • ESN
Les missions du poste
Within the Sales Marketing & Strategy department, you will play a pivotal role in shaping the content strategy for commercial offers, developing central trade marketing tools, and driving the global shopper experience for a select portfolio of titles, both online and offline. Reporting directly to the Shopper Marketing Associate Director, you will collaborate closely with cross-functional teams including Product Marketing, Sales, Local Trade Marketing, Manufacturing, and Studios. Your key responsibilities will include :
1. Commercial Offer Development :
- Lead the creation and optimization of commercial offers and assortment strategies for your brand portfolio.
- Align offers with overarching sales and marketing goals, leveraging your deep understanding of commercial mechanics, consumer journeys, and purchase dynamics.
- Collaborate with Sales Planning, Marketing, and Studios to craft compelling offers and drive differentiation across distribution channels.
2. Central Sales Marketing Communication :
- Design and execute the global Sales Marketing communication plan, from the announcement of offers through post-launch content release.
- Develop and implement trade marketing communication strategies at a global level.
- Coordinate the development and communication strategy of Collector's Editions.
- Ensure legal compliance of all offers, working with the Legal department, and manage communication of disclaimers across all channels. Partner with Consumer Support to ensure clarity and consistency in messaging.
- Collaborate with the Storefront Operation department to optimize storefronts on digital platforms. Focus on enhancing visibility through strategic messaging and metadata management.
- Support Sales teams in executing innovative activations and promos that enhance the consumer journey.
3. Trade Marketing Team Engagement :
- Lead and inspire local trade marketing teams to implement central strategies effectively.
- Foster collaboration and knowledge sharing across local teams.
- Collaborate with Digital Sales and Partner Marketing teams to optimize Digital Storefront placements, promotional creatives, and product page optimization.
- Monitor and report on the performance of retail and digital sales actions across pre-launch, launch, and post-launch phases.
4. Expertise and Communication :
- Serve as a key resource, sharing insights and updates with internal teams.
- Analyze competitor activities, identify areas for improvement, and share best practices to enhance our trade marketing efforts.
- Propose and drive new projects aimed at boosting product visibility and deepening player engagement with our brands.
5. Analysis and Reporting :
- Conduct ROI analysis for trade marketing activities.
- Lead post-mortem analyses of trade marketing campaigns for AAA titles.
- Forecast and manage your portfolio's budget, ensuring optimal allocation and financial efficiency.
Le profil recherché
- Advanced degree from a Business School or a postgraduate degree, with fluency in English.
- Proven experience in Trade Marketing or Operational Marketing, with strong business acumen.
- Passionate and knowledgeable about the video game industry.
- Excellent project management skills, with the ability to coordinate, influence, and engage with both internal and external stakeholders.
- Strong analytical skills, attention to detail, and a creative mindset.
This role offers a dynamic opportunity to influence the global market presence of leading video game titles, driving innovation and excellence in Trade marketing.
Bienvenue chez Ubisoft
Ubisoft's 19,000 team members, working across more than 30 countries around the world, are bound by a common mission to enrich players' lives with original and memorable gaming experiences. Their dedication and talent have brought to life many acclaimed franchises such as Assassin's Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game-changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us create the unknown.
Hellowork a estimé le salaire pour ce métier à Paris
Le recruteur n'a pas communiqué le salaire de cette offre mais Hellowork vous propose une estimation (fourchette variable selon l'expérience).
Estimation basée sur les données INSEE et les offres d’emploi similaires.
Estimation basse
42 500 € / an 3 542 € / mois 23,35 € / heureSalaire brut estimé
55 000 € / an 4 583 € / mois 30,22 € / heureEstimation haute
71 200 € / an 5 933 € / mois 39,12 € / heureCette information vous semble-t-elle utile ?
Merci pour votre retour !
- Paris - 75
- CDI
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