Lead Integrated Marketing EMEA - Western Europe H/F Resmed
Saint-Priest - 69 CDI- Bac +5
- Industrie Pharmaceutique • Biotechn. • Chimie
- Service public hospitalier
- Exp. 1 à 7 ans
- Exp. + 7 ans
Détail du poste
We are looking for our future Lead Integrated Marketing EMEA - Western Europeto join our team in Lyon.
The role is based in our Lyon office and is offered as a hybrid set-up, 2 days onsite and 3 days working from home per week.
The Lead of Integrated Marketing EMEA - WE reports to the Head of Integrated Marketing EMEA. He/she will BE responsible for Integrated Marketing within EMEA and especially dedicated to the Western Europe region of EMEA.
Let's talk about the role :
The Lead of Integrated Marketing leads both strategic development and hands-on execution of comprehensive, multi-channel campaigns within EMEA.
This role is critical to enhance our global market presence and drive substantial revenue growth.
He/she will collaborate closely with Solutions Marketing and Commercial Marketing teams, as well as adapting global campaigns to regional and market segment specifics to maximize effectiveness and accelerate growth.
The ideal candidate will have a good background in omnichannel marketing strategy, including ABM (Account-Based Marketing) expertise, and will BE adept at leveraging insights and feedback to continually refine these strategies.
Your main goals as Lead Integrated Marketing EMEA - Western Europe are :
- Market Expansion : Successful growth in defined market segments, measured by customer acquisition, expansion, and opportunity generation.
- Revenue Impact : Direct contribution of regional campaigns to overall marketing sourced and multi-touch revenue growth, including measurable and efficient ROI / ROAS from marketing activities.
- Prospect Engagement and Conversion Rates : Effectiveness of campaign strategies in engaging prospects and converting leads.
Let's talk about Responsibilities :
- Strategic Campaign Leadership : Architect and lead the execution of integrated EMEA marketing campaign frameworks that align with broader marketing and sales goals. Develop and deploy scalable marketing campaigns that effectively attract, engage, nurture, and convert target audiences within core market segments.
- Campaign Execution and Optimization : Oversee the end-to-end execution of regional campaigns, ensuring they are delivered on time, within budget, and meet key performance indicators. Utilize data analytics to continuously refine and enhance campaign strategies based on real-time insights, ensuring maximum impact and ROI / ROAS.
- Cross-Channel Integration : Drive the seamless integration of digital, content, and regional marketing efforts within EMEA campaigns. Ensure that all campaign components are cohesively aligned to deliver a unified brand message and customer experience across all touchpoints.
- Collaboration and Regional Alignment : Work closely with Commercial Marketing to tailor EMEA campaigns to regional needs, gathering insights and feedback to assess market-specific campaign performance and adapt strategies accordingly. Foster cross-functional collaboration with Solution marketing, Creative and Digital marketing, Corporate communications, and Revenue teams to ensure marketing campaigns incorporate effective messaging and content, aligned to personas and market segments.
- Database Marketing and Nurture Strategy : Direct the strategy for engaging and nurturing our existing database through personalized and segmented campaigns. Utilize channels such as email, retargeting, and webinars to enhance the customer journey, accelerate pipeline progression, and integrate seamlessly with global campaign initiatives.
Let's talk about Qualifications, Skills and Experience :
Required :
- Minimum of 5-7 years of experience in marketing with a significant focus on global/regional campaign management and digital marketing strategies; ideally within a healthcare context.
- Proven track record of developing and executing successful global/regional marketing campaigns that align with business objectives.
- Strong project management skills with experience managing cross-functional teams, collaborating with stakeholders across various geographic locations.
- Excellent communication and interpersonal skills.
- A knack for building strong relationships with internal stakeholders.
- Proficiency in modern marketing technologies, including CRM and marketing automation platforms, with a deep understanding of data analytics to drive decision-making.
- Bachelor's / Master's degree in Marketing, Business, Finance, or Communications.
- French as native language, Fluent level in English.
Preferred :
- A Marketing Expert, who is already familiar with Resmed's products, audiences and business.
Nos étapes de recrutement
Les étapes de recrutement peuvent varier selon l’offre à laquelle vous postulez.
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Entretien visio avec un Talent Acquisition Partner
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Entretien physique ou visio avec le manager
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Entretien physique ou visio avec des membres de l'équipe
Le profil recherché
Let's talk about you :
- Bias for Action : Acts decisively and takes initiative, ensuring campaigns are launched on time and continuously optimized to meet performance goals. Demonstrates a proactive attitude towards overcoming challenges and pushing forward with solutions.
- Collaborative Leadership : Fosters a culture of collaboration, leading cross-functional teams and aligning with key stakeholders, including Solution Marketing, Commercial Marketing, and Sales teams, to drive unified execution. Encourages open communication and builds strong partnerships across teams and regions.
- Results-Driven : Focuses on outcomes and delivers measurable results. Leverages data to inform decisions, optimize campaigns, and continuously track progress against business objectives.
- Innovative Thinking : Thinks creatively and strategically, constantly seeking out new ways to enhance campaign effectiveness and meet evolving market demands. Is comfortable experimenting with new approaches and leveraging insights from testing to refine strategies.
- Customer-Centric : Demonstrates a deep understanding of customer personas and buyer journeys, ensuring that all marketing efforts are aligned with the needs and motivations of the target audience. Balances business objectives with delivering exceptional customer experiences.
- Adaptable and Agile : Thrives in a fast-paced environment and demonstrates the ability to pivot and adapt strategies as market conditions, feedback, and data insights evolve. Able to maintain focus on key priorities while staying flexible.
- Continuous Learner : Remains curious and open to learning new skills, technologies, and strategies. Stays updated on industry trends and emerging technologies to drive innovation in marketing practices.
Additional information :
- At Resmed, all employees benefit from a bonus plan, the percentage of which depends on yourposition within the organisation.
- Working from home flexibility.
- You also have access to a referral bonus and to ResMed's preferred shareholding programme.
- Competitive benefits (Pension, Long-Term Illness Protection, Health Insurance...).
- Internal career opportunity - joining an international fast-pace and massively growing company.
- ResMed is an Equal Opportunity Employer.
OK, so what's next ?
Joining us is more than saying yes to making the world a healthier place. IT's discovering a career that's challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now.
#LI-EU
Raisons de nous rejoindre
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Bonus
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Intéressement ou Participation
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Programme d'actionnariat
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Accord Télétravail
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Activités sportives (salle de sport, cours de Yoga)
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RTT
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Proche transport en commun / Parking gratuit
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Bonne mutuelle
Hellowork a estimé le salaire pour ce métier à Saint-Priest
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Estimation basse
41 200 € / an 3 433 € / mois 22,64 € / heureSalaire brut estimé
48 500 € / an 4 042 € / mois 26,65 € / heureEstimation haute
61 800 € / an 5 150 € / mois 33,96 € / heureCette information vous semble-t-elle utile ?
Merci pour votre retour !
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