User Acquisition Manager H/F Gameloft
Paris - 75 CDI- Bac +5
- Secteur informatique • ESN
Détail du poste
Main Challenge
As a User Acquisition Manager at Gameloft for brands, your main mission is to drive profitable and brand-consistent UA campaigns for mobile IP games through strategic planning, cross-team collaboration, and clear performance reporting.
WHAT YOU WILL BE WORKING ON
- User Acquisition & Profitability : Drive UA for mobile IP games with a focus on high-quality users, profitability, and IP/brand consistency.
- Campaign Management : Plan, execute, and optimize UA campaigns across multiple channels aligned with performance goals.
- Client-Facing Reporting : Prepare and deliver clear, compelling performance presentations (in English), ensuring data transparency and working closely with client teams when needed.
- Budget Strategy & Investment : Define and implement UA investment strategies tailored to audience, seasonality, market dynamics, and auction behavior.
- Cross-Department Collaboration : Coordinate with Sales, Production, Creative, ASO, and other Marketing teams to maximize results and visibility.
- Performance Review : Conduct post-mortem analyses to extract learnings and improve future campaigns
Le profil recherché
WHO YOU ARE
- Exceptional presentation and communication skills in both cases : client facing and internal, across different departments
- Analytical and problem-solving skills to analyze and optimize campaign performance almost independently.
- Team Player : Collaboration and teamwork skills to work effectively with cross-functional teams.
WHAT YOU NEED TO SUCCEED
- 3 to 4 years of experience in user acquisition and performance marketing.
- Previous experience in the mobile game industry is a strong plus.
- Paris - 75
- CDI
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