Head Of Marketing Apac H/F Laboratoires Mayoly Spindler
Villé - 67 CDI- Bac +5
- Industrie Pharmaceutique • Biotechn. • Chimie
Les missions du poste
Marketing strategy :
Elaborate and propose annual and 5Y portfolio strategies by :
- Analyze in depth the market, the sales, the trend, the changes, the competitors, and establishing
- And maintaining a competitive knowledge
- Analyze competitors SWOT,
- Acquiring and updating a detailed knowledge of the different channel and therapeutic market
- Understand prescribers, pharmacist and consumer segmentation, journey and identify a clear target
- Audience with the best potential for the brand
- Systematically looking for insights for all our customers
- Seeks best practice from global brands to learn from, adapt and apply to the local market
- Identify risks & opportunities, propose action plan accordingly
Builds a digital strategy with a focus on activation for HCP's and e-commerce.
- Propose market research activities to :
- Enrich market understanding, measure brands performance, messages perception, global
- Messages local translation, satisfaction surveys on priority products and markets
- Ensures business recommendations by brand
Leads the Brand and market forecast and builds a sustainable investment plan to support the strategies
which deliver on agreed Key Performance Indicators,
Ensures the Medical, Commercial and Regulatory Plan strengthens the overall positioning of the Brand in
the medium to long term.
Marketing action plans :
Turn marketing strategies into impactful programs to support the partner commercial force,
distribution and retail partners.
Coordinate and review annual operational plan for all the portfolio :
- Propose and challenge local tactics and actions to develop the brands according to the global
- Brand strategy & the local competitive landscape
- Supervise a smooth execution of promotional campaigns and evaluate the campaign performance
- In accordance with the brand strategy and customer insights.
- Partner with Medical Affairs Team to drive medical marketing.
- Defines the priorities and the corresponding resource allocation and action plan by channel and
- SKUs
- Manages the marketing mix to maximize effectiveness and efficiency
- In collaboration with the Head of Commercial APAC, propose target for the sales, the market share,
- And the level of investments
- Working directly with external agencies and internal resources to develop creative assets and paid
- Media plans.
- Establishing consistent messaging/look and feel across multiple touch points including : digital
- Advertising, paid social media, search keywords, email campaigns, web pages and event graphics
- Prepare the annual Marketing Operational plan for Vietnam, ensure implementation, and follow-up
- Provide strategic guidance to APAC Export Partners for them to prepare their local brand plans and
- Follow up on implementation.
Measure and control action plans performance through defined KPI and dedicated dashboard in coordination with the Head of Commercial and BEX manager for all the portfolio
- Defines and tracks KPIs market share / sales / ROI
- Analyses the performance of the key investments, communication strategy, action plans.
- Monthly sales results analysis in coordination with Head of Commercial
Anticipates and diagnoses performance issues and recommends course of action to rectify and amplify.
Coordinate and ensure promotional material development based on global material or create new one if
necessary, in the respect of the strategic communication axes and messages.
Supervises the briefing for agencies and other suppliers, overseeing the planning and purchase.
Coordinate and organize training programs, ensure communication and brand knowledge to the partners
sales force.
Monitors alignment of Trade Marketing activations with Marketing Strategy and analyses KPI's including
distribution data, visibility, and promotion status, reporting back recommendations for action.
Develop innovative sales force detailing aid kits adapted to different customer groups to support the regional
promotional strategy executed by our partners.
Manages related portfolio Marketing budgets in coordination with the Finance Manager.
Digital focus :
- Identifies, understand and applies emerging technologies and tools to drive innovative thinking
- Creates, supports and develops new opportunities for innovative solutions through external partners
- And our consumer communities.
- Integrates the communication plan with digital to develop the right combination of off and on-line
- Activity for maximum effect.
Management :
- Manage the marketing team, composed by brand managers and an assistant brand manager
- Collaborate closely with medical, regulatory, Commercial excellence local teams and with the
- Global marketing team especially during global brand team meeting, launch meeting follow-up,
- Annual brand plan preparation
- Drives accountability to ensure ownership of the numbers across the individual team members.
- Promotes a culture of learning and sharing.
- He/she completes all activities within the framework and in compliance with company policies and SOPs, Ethics & Compliance rules & Industry Codes of Practice.
Le profil recherché
Significant knowledge in :
- Marketing : OTX (Pharmacy + trade + OTC products) and RX
- Health environment : regulation / hospital / pharmacy / Drug / Food supplement
- Must BE able to make professional and compelling presentations; communicate effectively verbally
and in writing to large and small audiences.
- Knowledge of current best practices in digital
- Ability to communicate clearly brand objectives, messages, tools and ensure motivation to sales
force
- Demonstrated ability to translate the requirements to the creative team, understand the needs of
our customers and resellers, and evaluate creative concepts from different perspectives to ensure
our communications are on-strategy
- Ability to anticipate and manage time constraints
- Ability to interact with a global team
- Comprehensive understanding of company division environment and priorities
- Strict adherence to regulation and company rules
- Skills : Interpersonal skills, team player, accurate, keen to data excellence, agile and autonomous
- Mindset : Curious, positive, action driven and sharp mind
- Scholarship : Pharmaceutical, and/or Business School
Bienvenue chez Laboratoires Mayoly Spindler
Founded in 1909, Mayoly is an independent French and international pharmaceutical company specialising in Gastroenterology and Dermo cosmetics.
Following the integration of Ipsen CHC, the combined company employs more than 2,200 people worldwide and has sales of over €500 million in 2022, 65% generated internationally over 100 countries. By 2027, the Mayoly Group aims to reach sales revenue of more than €600 million and to become a global benchmark in consumer healthcare.
At Mayoly, we place everyone's health first and foremost, and conduct our business in a pragmatic, responsible and caring way. We are committed to a CSR policy that also focuses on diversity and inclusion. The diversity of our employees is part of our corporate culture, One Mayoly, in which everyone can develop, grow and perform in an environment of equal opportunity.
A company where every employee is a player in his/her own future and where talent can develop, always promoting collaboration and collective intelligence to meet the needs of patients, consumers, and customers.
Hellowork a estimé le salaire pour ce métier à Villé
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Estimation basée sur les données INSEE et les offres d’emploi similaires.
Estimation basse
41 200 € / an 3 433 € / mois 22,64 € / heureSalaire brut estimé
50 000 € / an 4 167 € / mois 27,47 € / heureEstimation haute
59 800 € / an 4 983 € / mois 32,86 € / heureCette information vous semble-t-elle utile ?
Merci pour votre retour !
- Villé - 67
- CDI
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