Senior Specialist Digital Engagement H/F Philip Morris

Détail du poste

Welcome to our Philip Morris vacancy.

Did you know that Philip Morris International is undergoing a revolutionary business transformation? We will BE far more than a leading cigarette company. We want to change society and deliver a better, smoke-free future. Thanks to the imagination and perseverance of thousands of people at PMI, we have developed smoke-free products that are better alternatives to cigarettes.

And IT does not stop there. We are investing in a portfolio of innovative products beyond nicotine. So, whether in new product development, commercialization, operations, science, you name IT, we are putting our vision into reality every day and making the change happen, right now.

Are you ready to take up the challenge of being at the heart of our business, and to feel the vibe when you and the team succeed?

If so, then please continue reading.

In our Digital Strategy Team, we have the mission to define, design, and implement digital strategic action plans. Our goal is to educate, engage, and inform our retailers through relevant digital content and campaigns. We achieve this by monitoring digital performance and engagement, setting action plans to reach KPIs, and adapting brand campaigns to align with local legislation. We build communication plans with an omnichannel strategy to ensure messages respond to local actualities.

Your main responsibilities are :

Digital Brand Content Orchestrion
- Anticipates, plans, and optimizes the representation of our Smoke Free Products
- Regular contact and collaboration with cross functional teams to share a unified digital strategy.
- Manages content creation and updates in accordance with brand activities.
- Implements CRM automated journeys to maximize partner digital engagement.

Digital Brand Content Creator
- Creates emotional, relevant, and educational content focused on retailer needs to enhance the attractiveness of the OPEN site and generate engagement with tobacconist partners.
- Implements new UX/UI with the PMI global team.
- Designs effective and automated digital marketing campaigns and proposes consistent digital adaptation plans for new brand campaigns in line with PMI DTE toolbox or brand narratives, messages, and guidelines.

Management of Internal & External Stakeholders
- Informs stakeholders of current and future developments to ensure optimal multi-channel deployment.
- Communicates clear briefs to creative/digital production agencies and internal teams
- Manages relationships with external digital agencies.

Compliance & Controls
- Ensures all digital communication activities comply with PMI standards, principles, and practices (PMI C-4 policy) and French law and regulations.
- Performs regular audits and controls to ensure campaigns align with agreements and PMI expectations.
- Respects safety procedures and legal constraints to contact adult smokers only with appropriate brand messages.
- Reports any anomalies, if applicable.

Our ideal candidate would match the following experience and competence requirements :

Requirements
- At least 7 years of experience in Digital Marketing, Sales, and/or Marketing Dept. (ideally with previous digital experience).
- Analytical skills to assess content and digital performance.
- Creativity
- Projectmanagement
- Adaptability
- Strong communication skill
- Salesforce and Marketing Cloud skills.

What will the selection process look like?
Talent Acquisition (TA) will perform an initial screening to assess whether candidates match with the defined vacancy requirements. If this is the case, the candidate will BE invited for 2 competency-based (virtual) interviews. In parallel, you will BE asked to complete online assessment tests*. At the end of the process, each candidate will receive the assessment results, as well as actionable feedback for their further development.

*Assessment Tests
The tests are integrated in the selection process to increase objectivity of the final decision making. The assessment tests for this role are a cognitive ability test. The results will not BE saved in the employee's file and will only BE used in the context of the vacancy for which the employee is applying. Results are therefore not used for purposes of performance evaluation. · Cognitive Ability Test : Report links under three headings :
1. Deductive reasoning (measuring the ability drawing logical conclusions)
2. Inductive reasoning (measuring conceptual and analytical thinking)
3. Numerical reasoning (measuring capacity to understand numerical data and interpret mathematical information correctly)