Product Manager Skincare H/F Pierre Fabre
Singapour CDI- Bac +5
- Industrie Pharmaceutique • Biotechn. • Chimie
Les missions du poste
Son portefeuille compte plusieurs franchises médicales et marques internationales dont Pierre Fabre Oncologie, Pierre Fabre Dermatologie, Eau Thermale Avène, Klorane, Ducray, René Furterer, A-Derma, Naturactive et Pierre Fabre Oral Care.
Implanté depuis toujours en région Occitanie, fabricant plus de 95% de ses produits en France, le groupe emploie près de 10 000 collaborateurs dans le monde et distribue ses produits dans quelque 130 pays. Pierre Fabre est détenu à 86% par la Fondation Pierre Fabre, une fondation reconnue d'utilité publique, et secondairement par ses collaborateurs à travers un plan d'actionnariat salarié.
En 2021, Ecocert Environnement a évalué la démarche de responsabilité sociétale et environnementale du Groupe selon la norme ISO 26000 du développement durable et lui a attribué le niveau « Excellence ».
Pierre Fabre est reconnu comme l'un des « Meilleurs Employeurs du Monde 2021 » par Forbes. Notre groupe est classé dans le Top 6 de l'industrie cosmétique et dans le Top 7 de l'industrie pharmaceutique dans le monde. Nous sommes convaincus que notre engagement et notre passion font préserver notre indépendance et vivre notre raison d'être.
Votre mission
1. Product Strategy & Market Growth
- Formulate and validate marketing plans and strategies with the Country Marketing Director, ensuring alignment with HQ's strategic vision (portfolio, distribution channels, product rationalization).
- Manage product commercialization, including portfolio selection, pricing strategy, and distribution channels with a focus on sell-in, sell-out, EBIT, and margin optimization.
- Ensure brand image consistency across marketing, merchandising, and communication tools.
- Share and align marketing plans at the regional level to drive cohesive brand execution.
2. Forecasting & Commercial Planning
- Assist in overseeing and managing demand forecasting in collaboration with commercial, supply chain, and finance teams.
- Analyze sales trends, consumer behavior, and inventory data to make strategic decisions that support brand profitability and sales growth.
- Update forecasts based on market demand, seasonality, and competitive movements.
3. Market Insights & Data-Driven Strategy
- Utilize data analytics, market research, and competitor intelligence to identify trends, pricing strategies, and growth opportunities.
- Conduct market trend analysis and competitive benchmarking to refine brand strategies.
- Generate reports using market data providers (Nielsen, Brand IQ, etc.) to analyze business performance and recommend strategic optimizations.
4. Tactical Campaigns & Brand Activation
- Develop and execute 360° marketing campaigns (digital, retail, influencer, and trade activations) to strengthen brand awareness and drive conversions.
- Lead offline marketing initiatives, collaborations, and sponsorships that align with brand objectives.
- Oversee loyalty programs focused on customer engagement and retention via EDM, SMS, and personalized marketing.
- Partner with research firms to conduct consumer surveys and brand health studies to refine marketing strategies.
5. Partnerships & Stakeholder Management
- Identify and cultivate strategic partnerships and sponsorships to expand brand reach.
- Work closely with internal cross-functional teams (sales, regulatory, medical, trade, digital) and external partners (KOLs, dermatologists, media agencies) to ensure successful brand execution.
- Manage relationships with external agencies for campaign execution, PR strategies, and digital engagement.
6. Performance Analysis & Continuous Improvement
- Define and monitor key performance indicators (KPIs) such as market share growth, sell-out performance, campaign ROI, and consumer engagement.
- Conduct post-campaign analyses to derive insights and optimize future marketing efforts.
- Compile best practices from local and regional skincare & haircare marketing initiatives and share insights to enhance execution strategies.
7. Ad-hoc Brand Initiatives & Special Projects
- Support the execution of oral care marketing initiatives and congresses when required.
- Attend and represent the brand at regional and global marketing meetings to drive best practice sharing and strategic alignment.
Key competencies and qualities :
- Minimum 6+ years of experience in brand management, marketing, or product management within the FMCG, beauty, or skincare industry.
- Experience in derma skincare is a strong advantage.
- Proven success in brand growth, campaign execution, and increasing market share.
- Strong knowledge of data-driven marketing, digital strategies, and consumer insights.
- Excellent cross-functional team leadership and stakeholder management skills.
- Strong analytical, commercial acumen, and strategic thinking capabilities.
- Bachelor's degree in Marketing, Business, or a related field.
- Creative & innovative with good judgment about which creative ideas and suggestions will work.
- Constant and consistent performer; steadfastly pushes self for results. Self-motivated with a strong willingness to achieve goals in a competitive environment.
- Able to effectively cope with changes and shift gears comfortably; strong ability to decide and act without having the total picture; comfortable in measuring and handling risks and uncertainties.
- Enthusiastic communicator and a team player.
- Excellent numerical and analytical skills.
- Strong interest and understanding in Skincare & Haircare industries.
Qui êtes-vous ?
Nous sommes convaincus que la diversité est une source d'épanouissement, d'équilibre social et de complémentarité pour nos collaborateurs, nos offres sont donc ouvertes à toutes et tous sans restriction.
Bienvenue chez Pierre Fabre
Qui sommes-nous ?
Pierre Fabre est le 2ème laboratoire dermo-cosmétique mondial, le 2ème groupe pharmaceutique privé français et le leader des produits vendus hors prescription dans les pharmacies en France.
- Singapour
- CDI
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