Lead Marketing Manager - Synapse Medicine H/F Synapse Medicine

Détail du poste

Who are we looking for


Key Responsibilities :

Multichannel marketing strategy and content creation

Support event management

Competitive intelligence and strategic adaptation

Enhancement of internal communication

Skills & competencies




Why Join Us





We are Synapse Medicine, a HealthTech scale-up revolutionizing access to medical information through artificial intelligence and Big Data.

Founded in 2017 by Dr. Clément Goehrs, Dr. Louis Letinier, and Alicia Bel-Letoile, we are now a team of over 90 passionate individuals shaping the future of Medication Intelligence.

By joining Synapse Medicine, you will become part of a close-knit team motivated by a clear mission : making every prescription a success. To achieve this, we make medical information readable, reliable, and usable. The AI technologies we develop improve the daily lives of healthcare professionals and patients.

Together, we have made Synapse Medicine an indisputable French leader, and we are now targeting the European and American markets. In this context of rapid growth ($25M raised in Series B in March 2022), we are looking for a Lead Marketing Manager to participate in building our artificial intelligence platform dedicated to the proper use of medication.

We are seeking an ambitious Lead Marketing to take ownership of our multichannel marketing and communication efforts in France and the United States.
You will BE responsible for designing and executing coherent marketing campaigns, handling press relations, creating engaging content, managing SEO strategy and supporting the organization of events. This role is perfect for a high-performing marketing professional ready to drive our brand visibility, digital presence, and engagement in a fast-growing HealthTech startup.
- Develop and oversee coherent marketing and communication campaigns for the French and American markets, ensuring message harmonization across all channels (website, social media, newsletters, press releases).
- Design and produce diverse content (articles, infographics, videos, client testimonials, case studies, white papers) aligned with the brand's positioning, highlighting AI and service excellence on all our products
- Manage the company's social media platforms, developing an editorial line to create engagement among B2B audiences.
- Build and run a press and influencer plan to enhance brand visibility.
- Support client commercial launches with personalized marketing actions tailored to specific market segments and client needs.
- Implement basic SEO practices to improve organic visibility, including keyword research and optimization for web content.
- Work with technical teams on simple SEO improvements and track performance metrics.
- Collaborate with the Product Marketing Manager to ensure clear product positioning and that key messages are effectively conveyed in all content.
- Monitor campaign performance and define/implement KPIs to measure effectiveness of all marketing initiatives.
- Adjust marketing strategies based on results and market feedback.
- Stay informed about fundamental SEO updates to maintain and improve website performance.
- Plan, organize, and execute key industry events, including trade shows, conferences, and webinars.
- Manage event logistics, budgets, and vendor relationships.
- Develop pre-event, during-event, and post-event communication strategies to maximize ROI.
- Create compelling event materials and presentations that highlight our offerings.
- Conduct competitive and industry monitoring to adapt messages and anticipate marketing trends in the French and American markets.
- Propose innovative ideas to improve brand awareness and visibility, based on feedback and market developments.
- Analyze competitors' digital strategies and positioning to identify opportunities for differentiation.
- Develop initiatives to improve internal communication around AI positioning and company values.
- Implement internal newsletters and information sessions to align French and US teams on communication messages and strategies.
- Collaborate with HR teams to highlight company projects and promote a consistent corporate culture.

Qualifications
- Master's Degree
- +4 years of experience in marketing, ideally in innovative sectors (health, technology, SaaS), with an understanding of B2B markets.

Hard skills
- Fluent in both French and English.
- Strong experience in creating engaging content and managing multichannel marketing campaigns with excellent writing skills and the ability to adapt tone and message according to targets and channels.
- Strong understanding of basic SEO principles and implementation strategies.
- Experience in organizing and managing B2B events or trade shows.
- Proficiency in digital marketing tools (CMS, analytics platforms, social media, email marketing) and campaign management.
- Experience with marketing performance tracking and KPI development.

Soft skills
- Strategic thinking with ability to align marketing initiatives with business objectives.
- Do-it mindset
- Excellent interpersonal and communication skills to unite teams and collaborate with stakeholders.
- Adaptability and comfort working in a dynamic, fast-paced startup environment.
- Strong work ethic, versatility, and autonomy in assigned missions.
- High capacity for analysis and synthesis to interpret marketing data and trends.
- Ability to manage multiple projects simultaneously, with strong organizational skills and attention to detail.
- Client-oriented mindset with understanding of B2B marketing dynamics in healthcare.

Benefits
- Fixed salary
- Variable based on personal objectives and overall company performance.
- Stock Options (BSPCE).

Perks
- 100% health coverage : Alan (€69,5/month + €40 per child).
- Edenred Meal Card : €7.5 (50% employer contribution).
- Transport subsidy : 50% of your transport costs covered.
- Vacation bonus.

What's more ?
- Mission : Joining us means contributing innovative services to the rapidly evolving healthcare sector while being part of a cohesive and supportive team. We are featured in the 2025 mapping of French Impact startups by Bpifrance Le Hub, France Digitale, and Mouvement Impact France
- Growth : Over 50 new team members joined us since 2023, and we're still recruiting
- International : We are launching our solutions in the European and US markets.

Bonus
- Our offices are (incredible) located in the heart of Bordeaux (5 minutes from the tram), in Paris, and in Lacanau.
- Our two annual seminars take place in increasingly extraordinary locations.
- Internal events organized every week by Isabelle