Digital & Marketing Director Europe H/F Keyman

Digital & Marketing Director Europe

• Location: South-West France (on-site presence ~2 days/week, hybrid position)
• Contract type: Permanent (CDI) - Executive status
• Reporting line: Member of the Executive Committee, reporting directly to the Group CEO

Our client is a European industrial group experiencing strong growth, positioned as a reference player in a technical B2B market thanks to an integrated business model (design, manufacturing and rental of solutions for its customers). With revenue close to €100M, the group operates through a network of subsidiaries across several European countries and is targeting a doubling in size over the next 5 years, backed by shareholders who actively support this growth ambition.

Today, each subsidiary has its own local marketing resources, but no function yet ensures coordination, consistency and marketing performance at the European level. The Group is therefore creating this position to build a common approach, industrialise tools, strengthen commercial effectiveness and turn marketing into a genuine driver of business growth.

Your Missions

Making European Marketing a Direct Driver of Commercial Growth

You will build a European strategy capable of continuously identifying, qualifying and generating new commercial opportunities for field teams. You will strengthen collaboration between marketing and sales through a "push & pull marketing" approach, engaging around thirty sales representatives across Europe.

Building a European Market Approach Focused on Conquest and Opportunity Detection

You will develop a precise vision of the European potential across the group's various market segments and identify the "white spaces" that remain insufficiently exploited. You will implement a data-enhanced prospecting approach, directing commercial investment towards the markets, sectors and geographies with the greatest growth potential.

Building a Next-Generation European Marketing and Digital Platform

You will evolve the CRM (HubSpot) from a simple tool into a genuine European growth management platform. You will harmonise practices across subsidiaries, structure databases, automate campaigns and deploy common metrics, while progressively developing an ecosystem of AI agents for prospect detection, opportunity qualification and campaign personalisation.

You will have a significant marketing budget to build an organisation capable of supporting the Group's future growth.

Required Profile

Master's degree (Bac +5) minimum - business school, combined business/digital programme, or equivalent. Additional training in Growth Marketing, Data Marketing or AI applied to business is a plus.

Experience

Minimum 10 years of professional experience, with an ideal career path built around :

• A first part of career in digital marketing, CRM or business development
• Progression into roles such as Head of Marketing, European Marketing Director, Growth Director, Revenue Marketing Director or Demand Generation Director
• Solid experience in a complex B2B environment with long sales cycles
• International, multi-country exposure and management of teams spread across several countries
• Strong collaboration with commercial teams

Key skills

• Revenue Marketing: ability to translate marketing investment into measurable revenue
• Complex B2B Marketing: mastery of long sales cycles involving multiple decision-makers
• CRM & Marketing Automation: expert in HubSpot or Salesforce Marketing Cloud
• Growth Marketing: building acquisition engines and lead generation systems
• Data Marketing: data-driven management, scoring, segmentation, predictive analytics
• AI Applied to Business: deployment of AI tools for prospecting, targeting and qualification
• Account Based Marketing (ABM) on strategic European accounts
• Sales Enablement and Market Intelligence
• International management and coordination of multicultural teams

Tools (desirable)

HubSpot, Salesforce, Power BI/Tableau, Google Analytics/GA4, LinkedIn Sales Navigator, ABM platforms, AI agents (commercial/marketing), data enrichment tools (Apollo, Cognism, ZoomInfo or equivalent), B2B-focused SEO/SEA.

Personality

• Business First: naturally understands that marketing exists to serve commercial development
• High intellectual curiosity, able to explore new markets ahead of others
• Entrepreneurial spirit, prefers building over administering
• Pragmatic visionary, able to think three years ahead while delivering results within three months
• Influencer, able to engage commercial teams without direct hierarchical authority
• Analytical, data-driven rather than intuition-driven
• Energetic, able to inject pace into an organisation still being structured
• Comfortable in international, multicultural, English-speaking environments
• Humble and hands-on, equally at ease in an Executive Committee meeting or on a sales tour

This position is aimed at a candidate who wants to join an ambitious European industrial group, currently going through a phase of structuring and growth, to build a high-impact European marketing function.