Brand & Communciation Manager H/F Les Colettes

Your Mission at MAREBLU

As Brand & Communication Manager, you will:

- Build and strengthen Mareblu's brand equity
- Increase brand awareness and consumer engagement
- Lead communication strategies across both traditional and digital channels
- Drive consumer-centric product innovation and renovation
- Monitor performance and optimize marketing campaigns
- Collaborate closely with Sales, Trade Marketing, Supply Chain, and Finance teams in a fast-paced international environment
- You will be a key player in Mareblu's growth, ensuring a strong competitive position and sustainable market success in Italy.

Key Responsibilities

- Brand & Portfolio Management
- Own the performance of your product portfolio
- Define and execute brand and marketing strategies
- Drive market share growth and competitive positioning
- Lead short- and long-term innovation and renovation projects
- Plan and implement digital marketing initiatives (SEO/SEM, CRM, email marketing, social media, display advertising)
- Monitor KPIs and ROI, analyze campaign performance, and optimize continuously
- Manage digital communication budgets and external partner relationships
- Identify target audiences and design campaigns that engage, inform, and motivate
- Provide data-driven recommendations to support strategy
Work closely with Marketing, Trade Marketing, Sales, Supply Chain, and Finance
Operate in an international, multi-country, fast-paced environment