Category Manager France-Benelux F - M H/F Michelin

Joining Michelin means choosing more than a role.

It means becoming part of a company recognized for its commitment to excellence, its collaborative spirit, and its ambition to empower people to grow.

Within the France-Benelux Marketing Department, you will join the Insights & Catman team-an engaged, datadriven collective where customer understanding, market insights, and business impact drive our daily work. We are recruiting a Category Manager to lead the development of a specific tire category across the France-Benelux region.



Why Michelin?

At Michelin, performance and humanity go hand in hand.

We believe in trust, autonomy, and continuous learning. You will join a team where:

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Your expertise directly influences commercial and marketing decisions.
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You work closely with cross functional teams and strategic customers.
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Initiative is encouraged, and ideas can rapidly turn into impact.
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Internal mobility and career development are actively supported.

Here, you contribute to a long-term vision, grounded in sustainable growth, customer focus, and the continuous enhancement of our brands and services.

Your Mission

As Category Manager, you are the reference expert for your category.

You work closely with Key Account Managers and Trade Marketing to build and execute robust action plans that elevate Michelin's market position and expand category growth on your retailer's perimeter.

Your role is central in translating insights into actionable strategies, identifying opportunities, and partnering with customers to drive profitable, durable results.

Key Responsibilities

1. Market & Performance Analysis

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Analyze market performance, Michelin brands, competitors, and retailer dynamics (internal data, panels, data sharing, ad hoc studies).
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Conduct diagnostic reviews and evaluate the ROI of category actions.
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Develop and present structured market reviews to retailers.

2. Recommandation & Conversion

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Build quantified action plans to grow Michelin Group brands within your retailers.
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Share strategic insights within the category management squad and support the Sales Force in deployment and monitoring.

3. Annual Business Planning with Key Accounts

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Provide category expertise to the KAM by analyzing brand positioning within each retailer.
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Define objectives and action plans aligned with customer and brand strategies.
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Prepare and present market assessments to secure customer buying
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Implement monitoring tools and recommend corrective actions when needed

4. Assortment, Launch & Stock Optimization

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Diagnose and optimize assortments and product mix.
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Support product launches and oversee stock screening.
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Contribute to digital and instore visibility initiatives that strengthen brand impact.

5. Contribute to Team Excellence

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Share best practices and enhance tools, data quality, and processes.
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Actively participate in collective initiatives within the Insights & Catman team





Additional Information

The role requires travel across the France-Benelux region (approximately 20%).



Recruitment process

If your CV is accepted, you can join us after 2 phases:

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An initial distance interview.
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A full day of recruitment, so that you can fully express your personality and skills.

You will then receive detailed feedback within a few days.



Salary and benefits

- Fixed salary starting at €60 000, depending on profile and experience.

- Variable compensation, profit-sharing, company savings plan, employee share ownership plan, and health insurance.



Location : Michelin HQ, Clermont-Ferrand