Marketing Coordinator M - F H/F AGL Group

1. Marketing Strategy Implementation
-Support development of the annual marketing strategy aligned to business objectives
-Break down the annual strategy into quarterly and monthly execution plans
-Develop and maintain a detailed marketing activity calendar
-Ensure alignment between marketing initiatives and sales priorities
-Track progress of planned activities and provide weekly updates to the Marketing Manager/Commercial manager
-Identify gaps in marketing performance and recommend corrective actions
2. Campaign Planning and Execution
-Coordinate end to end execution of marketing campaigns from concept development to post campaign evaluation
-Prepare campaign briefs outlining objectives target audience key messages timelines and budgets
-Liaise with designers content creators and agencies to produce marketing materials
-Ensure timely delivery and deployment of campaign materials
-Monitor campaign implementation to ensure adherence to scope timelines and budget
-Conduct post campaign analysis including ROI lead generation and engagement metrics
-Prepare campaign performance reports with insights and recommendations
3. Digital Marketing Management
-Manage and regularly update company social media platforms
-Develop monthly social media content calendars
-Coordinate creation of engaging content including graphics videos testimonials and articles
-Monitor and respond to online inquiries in collaboration with relevant departments
-Track digital analytics including reach engagement impressions click through rates and conversions
-Generate monthly digital performance reports
-Support search engine optimization initiatives
-Assist in managing paid advertising campaigns and monitor return on ad spend
-Ensure website content is current accurate and aligned to brand guidelines
4. Brand Management and Corporate Identity
-Ensure strict adherence to brand guidelines across all communication materials
-Maintain and update brand assets including logos templates and design elements
-Coordinate production of branded materials such as brochures flyers banners corporate gifts and promotional items
-Review all marketing materials for consistency accuracy and quality before publication
-Support internal branding initiatives to promote company culture and values
5. Events and Activations
-Plan coordinate and support company participation in exhibitions conferences and networking events
-Prepare event budgets timelines and logistical plans
-Liaise with vendors for venue booking branding catering and technical support
-Coordinate promotional materials and branded merchandise for events
-Support on site event management including setup registration and stakeholder engagement
-Prepare post event evaluation reports including lead tracking and cost analysis
6. Market Research and Competitive Analysis
-Conduct market research to identify industry trends customer preferences