Footwear Designer - New Creations - Men'S H/F Lacoste

The Footwear DesignMen's- New Creations plays a key role in shaping the future of Lacoste Men's Footwear by creating original, culturallyrelevantand commerciallyviablefootwear concepts at the intersection of sport,lifestyleand fashion.

Reporting into the Head of DesignMen's & Energy, this roleis responsible forend-to-end design ownership of new creationsfrom consumer insight and concept through execution, developmentalignmentand seasonal delivery.

This role requires a designer who is both highly creative and operationally strong, capable of translating brand DNA into modern footwear propositions while collaborating seamlessly across Product Management,Developmentand Innovation.

KEY RESPONSIBILITIES

1. Design & Creative Ownership

- Own thedesign creationof new footwear styles within theMen'scategory, from early concept through final execution.

- Translate Lacoste's brand codes into distinctive footwear expressions.

- Developstrong designnarratives, storytelling and product rationale aligned with category and range strategies.

- Deliver high-quality sketches, renderings, concepts that clearly communicate design intent.

- Ensure consistency of design language while pushing innovation,newnessand cultural relevance.

2. Consumer, Culture & Market Insight

- Conduct continuous research into consumer behavior, sport & lifestyle culture, competitors,materialsand construction trends.

- Translate insights into clear creative opportunities for new silhouettes,toolingor material expressions.

- Build compelling mood boards, consumer profiles and concept presentations that inspire cross-functional teams.

3. Product Development & Execution

- Create andmaintaindetailed upper and tooling tech packs, blueprints and 3D modelswhere needed.

- Partner closely with Footwear Development to ensure design intent is preserved through development and production.

- Proactively solve design-to-manufacturing challenges whilemaintainingquality,costand timing targets.

- Manage multiple projects simultaneously whiledelivering againstseasonal calendars and milestones.

- Participate in development and factory trips asrequired.

4. Cross-Functional Collaboration

- Work daily with Product Line Management, Development, Innovation,Materialsand Marketing.

- Contribute strongly to design reviews,rangepresentationsand milestone meetings.

- Present product concepts with clarity,convictionand adaptability to different audiences.

- Ensure alignment between categories and contribute to a cohesive footwear portfolio.