Senior Product Marketing Manager - Akeneo H/F Akeneo

Akeneo is the Product Experience (PX) company and global leader in Product Information Management (PIM), creating a world where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere.

We're all about experience - from the best-in-class product we build to the inspiring environment we create for our employees. You'll grow in a dynamic environment where your ideas and expertise will make an impact from day one. Our flexible work model empowers you to thrive, balancing professional success with personal fulfillment. At Akeneo, you'll be part of a supportive and collaborative team that values open communication, shared successes, and meaningful relationships.

Learn more about our culture and values via our .

Job description

Akeneo is shaping the future of product experience, and we are looking for a passionate Senior Product Marketing Manager to join our team. Reporting to the VP of Product Marketing, you will play a pivotal role in executing go-to-market strategies, building product enablement content, and developing impactful messaging that drives product adoption and revenue growth. We are looking for someone who has strong experience in the enterprise space and a track record of delivering solutions for premium and enterprise buyers within MDM, IT departments and senior leaders.

This role is perfect for someone eager to collaborate cross-functionally and take ownership of critical product marketing initiatives in a fast-paced SaaS environment.

Key responsibilities

As a Senior Product Marketing Manager, you will own and drive core product marketing initiatives end-to-end, acting as a strategic partner to Product, Sales, and Go-To-Market leadership. This role focuses on the enterprise efforts of our solution and requires strong strategic judgment, proactive leadership, and the ability to translate market insight into measurable business impact. Responsibilities include, but are not limited to, the following:

1. Enterprise Market Insight & Messaging Leadership

- Own enterprise market insights, developing a deep understanding of premium and enterprise buyers (including MDM and IT decision-makers) through direct customer and prospect engagement, field input, and market analysis.
- Lead the evolution of enterprise-focused personas, ensuring messaging reflects expectations around scale, security, governance, and technical credibility.
- Translate insights into clear, authoritative, and technically credible messaging that drives enterprise acquisition and supports complex buying cycles.
- Act as a strategic partner to Product, Sales, and GTM leaders, ensuring enterprise needs are reflected in positioning, roadmap input, and customer-facing content.

2. Product Launch & Narrative Ownership

- Lead messaging, positioning, and value narrative development for product launches, major enhancements, and strategic initiatives.
- Own the creation and execution of customer-facing launch assets (product guides, blogs, videos, web content), ensuring consistency and clarity across channels.
- Partner cross-functionally with Product, Marketing, Sales, and Enablement teams to drive cohesive, high-impact launches that accelerate adoption and revenue.
- Provide strategic input into launch planning, prioritization, and post-launch performance evaluation.

3. Product Enablement Strategy & Execution

- Define and lead product enablement for assigned products or solutions, ensuring alignment with company GTM priorities and revenue goals.
- Own the creation of high-impact enablement assets (one-pagers, competitive positioning, feature slides, personas, pricing & packaging) that directly improve win rates and field effectiveness.
- Lead enablement delivery through live training, demos/videos, and scalable content, ensuring adoption and consistent messaging across the field.
- Establish feedback loops with Sales and Revenue leaders, using field insights to continuously refine messaging, positioning, and enablement approaches.

4. Packaging, Pricing & Monetization Strategy

- Own pricing and packaging strategy to drive premium and enterprise adoption and increase ACV, in close partnership with Product and senior executives.
- Influence product direction by shaping premium feature definition and differentiation, ensuring enterprise value is clear and defensible.
- Develop and enable scalable pricing and packaging frameworks, equipping Sales with clear guidance, value narratives, and long-term monetization strategy.

What we look for

- Bachelor's degree in Marketing, Business, or equivalent practical experience.
- 8+ years of Product Marketing experience in SaaS or enterprise software.
- Proven ability to drive strategy through market insight, influencing GTM, product direction, and monetization decisions.
- Strong understanding of enterprise and premium buyers, with experience supporting complex, multi-stakeholder sales cycles (e.g., IT, MDM, platform, or security audiences).
- Exceptional written and verbal communication skills, with a track record of clear, credible, and technically grounded messaging.
- Demonstrated success partnering cross-functionally with Product, Sales, Marketing, and Revenue leaders.
- Analytical, outcome-driven, and comfortable using data, research, and customer insight to inform decisions.
- Highly autonomous, organized, and effective at owning initiatives end-to-end in fast-moving environments.
- Strong executive presence, with the ability to deliver polished, high-impact storytelling and slides.

You don't need to tick every box. We strongly encourage candidates from all backgrounds to apply. If you are excited about this opportunity but your experience is slightly different, we still want to hear from you!

Interview process
- 30-minute screening call with a member of our Talent Acquisition team
- Manager interview: 45-60 minute discussion with your future manager to dive deeper into the role and your experience.
- Team interview: Meet your potential colleagues and stakeholders for additional insights into the team and company culture.
- Final presentation: Showcase your product marketing skills in a team presentation based on the provided criteria.

Life at Akeneo

Work Environment

- Work-Life Balance: Flexible working hours, and a hybrid setup allowing 3-4 days working from home and option to Work from Anywhere for up to 30 days per year.

- UK: Enjoy 25 days of annual leave.
- US: Enjoy 25 days of annual leave

- Home Office & Commuting Allowance/Benefits:

- UK: Enjoy a £450 budget to enhance your home office and an £80 monthly sustainable transportation allowance for eco-friendly commuting.
- US: Enjoy a $600 budget to enhance your home office and an $80 monthly sustainable transportation allowance for eco-friendly commuting.

Inclusivity

- Generous Parental Leave:

- UK: Benefit from 26 weeks of paid maternity leave, 4 weeks of paid leave for the second parent, and up to 20 weeks of fully paid shared parental leave. A gradual return to work program is also available.
- US: Benefit from 16 weeks of paid maternity leave, 4 weeks of paid leave for the second parent. A gradual return to work program is also available.

- Community & Support: Engage in 2 paid volunteering days annually and join Employee Resource Groups dedicated to promoting diversity and inclusion within the company.

Growth and Development

- Professional Development:Access a £1,000/$1,000 annual budget for personal professional development and take advantage of career paths, internal mobility opportunities, and a "Women in Leadership Programme."
- Comprehensive Onboarding: Start on the right foot with an 8-week onboarding program.

Wellbeing

- Health & Insurance: Receive company-paid private medical insurance for you and eligible dependents. (For the US: Receive 100% employer contribution for employees and their dependents for medical, dental, and vision benefits up to the set caps.)
- Financial Security:

- UK: Benefit from a pension plan and protect your loved ones group income protection and a group life cover.
- US: Benefit from a 401k with a 4% company match and short as well as long-term disability insurance.

- Mental Health Support: Access individual and confidential sessions with a mental health practitioner or coach of your choice.

For more information about benefits, don't hesitate to contact our Talent Acquisition team.

Salary range: USD 147,000-188,000 OTE.

Akeneo is the Product Experience (PX) company and global leader in Product Information Management (PIM), creating a world where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere.

We're all about experience - from the best-in-class product we build to the inspiring environment we create for our employees. You'll grow in a dynamic environment where your ideas and expertise will make an impact from day one. Our flexible work model empowers you to thrive, balancing professional success with personal fulfillment. At Akeneo, you'll be part of a supportive and collaborative team that values open communication, shared successes, and meaningful relationships.

Learn more about our culture and values via our .

Akeneo is shaping the future of product experience, and we are looking for a passionate Senior Product Marketing Manager to join our team. Reporting to the VP of Product Marketing, you will play a pivotal role in executing go-to-market strategies, building product enablement content, and developing impactful messaging that drives product adoption and revenue growth. We are looking for someone who has strong experience in the enterprise space and a track record of delivering solutions for premium and enterprise buyers within MDM, IT departments and senior leaders.

This role is perfect for someone eager to collaborate cross-functionally and take ownership of critical product marketing initiatives in a fast-paced SaaS environment.

Key responsibilities

As a Senior Product Marketing Manager, you will own and drive core product marketing initiatives end-to-end, acting as a strategic partner to Product, Sales, and Go-To-Market leadership. This role focuses on the enterprise efforts of our solution and requires strong strategic judgment, proactive leadership, and the ability to translate market insight into measurable business impact. Responsibilities include, but are not limited to, the following:

1. Enterprise Market Insight & Messaging Leadership

- Own enterprise market insights, developing a deep understanding of premium and enterprise buyers (including MDM and IT decision-makers) through direct customer and prospect engagement, field input, and market analysis.
- Lead the evolution of enterprise-focused personas, ensuring messaging reflects expectations around scale, security, governance, and technical credibility.
- Translate insights into clear, authoritative, and technically credible messaging that drives enterprise acquisition and supports complex buying cycles.
- Act as a strategic partner to Product, Sales, and GTM leaders, ensuring enterprise needs are reflected in positioning, roadmap input, and customer-facing content.

Own enterprise market insights, developing a deep understanding of premium and enterprise buyers (including MDM and IT decision-makers) through direct customer and prospect engagement, field input, and market analysis.

Lead the evolution of enterprise-focused personas, ensuring messaging reflects expectations around scale, security, governance, and technical credibility.

Translate insights into clear, authoritative, and technically credible messaging that drives enterprise acquisition and supports complex buying cycles.

Act as a strategic partner to Product, Sales, and GTM leaders, ensuring enterprise needs are reflected in positioning, roadmap input, and customer-facing content.

2. Product Launch & Narrative Ownership

- Lead messaging, positioning, and value narrative development for product launches, major enhancements, and strategic initiatives.
- Own the creation and execution of customer-facing launch assets (product guides, blogs, videos, web content), ensuring consistency and clarity across channels.
- Partner cross-functionally with Product, Marketing, Sales, and Enablement teams to drive cohesive, high-impact launches that accelerate adoption and revenue.
- Provide strategic input into launch planning, prioritization, and post-launch performance evaluation.

Lead messaging, positioning, and value narrative development for product launches, major enhancements, and strategic initiatives.

Own the creation and execution of customer-facing launch assets (product guides, blogs, videos, web content), ensuring consistency and clarity across channels.

Partner cross-functionally with Product, Marketing, Sales, and Enablement teams to drive cohesive, high-impact launches that accelerate adoption and revenue.

Provide strategic input into launch planning, prioritization, and post-launch performance evaluation.

3. Product Enablement Strategy & Execution

- Define and lead product enablement for assigned products or solutions, ensuring alignment with company GTM priorities and revenue goals.
- Own the creation of high-impact enablement assets (one-pagers, competitive positioning, feature slides, personas, pricing & packaging) that directly improve win rates and field effectiveness.
- Lead enablement delivery through live training, demos/videos, and scalable content, ensuring adoption and consistent messaging across the field.
- Establish feedback loops with Sales and Revenue leaders, using field insights to continuously refine messaging, positioning, and enablement approaches.

Define and lead product enablement for assigned products or solutions, ensuring alignment with company GTM priorities and revenue goals.

Own the creation of high-impact enablement assets (one-pagers, competitive positioning, feature slides, personas, pricing & packaging) that directly improve win rates and field effectiveness.

Lead enablement delivery through live training, demos/videos, and scalable content, ensuring adoption and consistent messaging across the field.

Establish feedback loops with Sales and Revenue leaders, using field insights to continuously refine messaging, positioning, and enablement approaches.

4. Packaging, Pricing & Monetization Strategy

- Own pricing and packaging strategy to drive premium and enterprise adoption and increase ACV, in close partnership with Product and senior executives.
- Influence product direction by shaping premium feature definition and differentiation, ensuring enterprise value is clear and defensible.
- Develop and enable scalable pricing and packaging frameworks, equipping Sales with clear guidance, value narratives, and long-term monetization strategy.

Own pricing and packaging strategy to drive premium and enterprise adoption and increase ACV, in close partnership with Product and senior executives.

Influence product direction by shaping premium feature definition and differentiation, ensuring enterprise value is clear and defensible.

Develop and enable scalable pricing and packaging frameworks, equipping Sales with clear guidance, value narratives, and long-term monetization strategy.

- Bachelor's degree in Marketing, Business, or equivalent practical experience.
- 8+ years of Product Marketing experience in SaaS or enterprise software.
- Proven ability to drive strategy through market insight, influencing GTM, product direction, and monetization decisions.
- Strong understanding of enterprise and premium buyers, with experience supporting complex, multi-stakeholder sales cycles (e.g., IT, MDM, platform, or security audiences).
- Exceptional written and verbal communication skills, with a track record of clear, credible, and technically grounded messaging.
- Demonstrated success partnering cross-functionally with Product, Sales, Marketing, and Revenue leaders.
- Analytical, outcome-driven, and comfortable using data, research, and customer insight to inform decisions.
- Highly autonomous, organized, and effective at owning initiatives end-to-end in fast-moving environments.
- Strong executive presence, with the ability to deliver polished, high-impact storytelling and slides.

Bachelor's degree in Marketing, Business, or equivalent practical experience.

8+ years of Product Marketing experience in SaaS or enterprise software.

Proven ability to drive strategy through market insight, influencing GTM, product direction, and monetization decisions.

Strong understanding of enterprise and premium buyers, with experience supporting complex, multi-stakeholder sales cycles (e.g., IT, MDM, platform, or security audiences).

Exceptional written and verbal communication skills, with a track record of clear, credible, and technically grounded messaging.

Demonstrated success partnering cross-functionally with Product, Sales, Marketing, and Revenue leaders.

Analytical, outcome-driven, and comfortable using data, research, and customer insight to inform decisions.

Highly autonomous, organized, and effective at owning initiatives end-to-end in fast-moving environments.

Strong executive presence, with the ability to deliver polished, high-impact storytelling and slides.

You don't need to tick every box. We strongly encourage candidates from all backgrounds to apply. If you are excited about this opportunity but your experience is slightly different, we still want to hear from you!

30-minute screening call with a member of our Talent Acquisition team

Manager interview: 45-60 minute discussion with your future manager to dive deeper into the role and your experience.

Team interview: Meet your potential colleagues and stakeholders for additional insights into the team and company culture.

Final presentation: Showcase your product marketing skills in a team presentation based on the provided criteria.

- Work-Life Balance: Flexible working hours, and a hybrid setup allowing 3-4 days working from home and option to Work from Anywhere for up to 30 days per year.

- UK: Enjoy 25 days of annual leave.
- US: Enjoy 25 days of annual leave

UK: Enjoy 25 days of annual leave.

US: Enjoy 25 days of annual leave

- Home Office & Commuting Allowance/Benefits:

- UK: Enjoy a £450 budget to enhance your home office and an £80 monthly sustainable transportation allowance for eco-friendly commuting.
- US: Enjoy a $600 budget to enhance your home office and an $80 monthly sustainable transportation allowance for eco-friendly commuting.

UK: Enjoy a £450 budget to enhance your home office and an £80 monthly sustainable transportation allowance for eco-friendly commuting.

US: Enjoy a $600 budget to enhance your home office and an $80 monthly sustainable transportation allowance for eco-friendly commuting.

- Generous Parental Leave:

- UK: Benefit from 26 weeks of paid maternity leave, 4 weeks of paid leave for the second parent, and up to 20 weeks of fully paid shared parental leave. A gradual return to work program is also available.
- US: Benefit from 16 weeks of paid maternity leave, 4 weeks of paid leave for the second parent. A gradual return to work program is also available.

UK: Benefit from 26 weeks of paid maternity leave, 4 weeks of paid leave for the second parent, and up to 20 weeks of fully paid shared parental leave. A gradual return to work program is also available.

US: Benefit from 16 weeks of paid maternity leave, 4 weeks of paid leave for the second parent. A gradual return to work program is also available.

- Community & Support: Engage in 2 paid volunteering days annually and join Employee Resource Groups dedicated to promoting diversity and inclusion within the company.

- Professional Development:Access a £1,000/$1,000 annual budget for personal professional development and take advantage of career paths, internal mobility opportunities, and a "Women in Leadership Programme."
- Comprehensive Onboarding: Start on the right foot with an 8-week onboarding program.

- Health & Insurance: Receive company-paid private medical insurance for you and eligible dependents. (For the US: Receive 100% employer contribution for employees and their dependents for medical, dental, and vision benefits up to the set caps.)
- Financial Security:

- UK: Benefit from a pension plan and protect your loved ones group income protection and a group life cover.
- US: Benefit from a 401k with a 4% company match and short as well as long-term disability insurance.

UK: Benefit from a pension plan and protect your loved ones group income protection and a group life cover.

US: Benefit from a 401k with a 4% company match and short as well as long-term disability insurance.

- Mental Health Support: Access individual and confidential sessions with a mental health practitioner or coach of your choice.

For more information about benefits, don't hesitate to contact our Talent Acquisition team.

Salary range: USD 147,000-188,000 OTE.

Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM); creating a world where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere. Akeneo empowers business leaders with software, education, and an engaged community all focused on the practice of product experience management.