Product Marketing Manager m H/F Orisha Commerce

Who are we?

Founded in 2003, Orisha is a European software publisher dedicated primarily to companies in the retail, real estate, healthcare, construction and agrifood sectors. Since its creation, Orisha has been guiding companies towards success by offering them solutions specific to their business and essential to their activity.Orisha generates sales of over €300m and employs over 2,300 people.Orisha Commerce, a brand of Orisha, is a publisher of reliable, all-in-one SaaS solutions for retail businesses (fashion, luxury, beauty, sports, home, furniture, DIY).
We are currently structuring our Product Marketing function at Orisha Commerce. Positioned within the Marketing department, you will act as a vital bridge between the Sales and Product teams. You will navigate a highly distributed Product team with diverse methodologies, where your role will be the key to aligning and unifying our market discourse.

Key Strategic Challenges:

- Product Strategy Advocacy: Effectively promote Orisha's product strategy and latest releases.
- Offer Unification: Transform a perceived fragmented product offering into a coherent, differentiated, and powerful value proposition.
- Sales Performance: Provide direct support to drive commercial success and market growth.
- Establish the PMM role within the company

Position Responsibilities:
We are looking for a PMM to drive the Go-To-Market strategy for our Openbravo Commerce Cloud software. Your mission is structured around four main pillars:
Understand - Market & Competitive Intelligence (10%)

- Conduct market research to identify needs and trends.
- Manage competitive intelligence to identify strengths/weaknesses and adjust strategies.
- Analyze product performance and recommend improvement actions based on KPIs.

Build - Positioning & Messaging (30%)

- Translate a complex product roadmap into a unified and compelling story.
- Develop differentiated positioning and messaging for various market segments.
- Ensure the product vision is consistently reflected across all platforms.

Execute - Go-To-Market (GTM) (40%)

- Manage the GTM for new products, features, and modules. Initially, you will focus on our unified commerce and e-commerce offering.
- Coordinate marketing, sales, and communication activities for product launches.
- Create high-impact content: slides deck, presentations, brochures, videos, product pages, etc.
- Help on developing effective sales tools, including pitches and product demos.

Amplify - Sales Enablement (20%)

- Empower the sales team to communicate the unified value of the Orisha Commerce suite
- Collaborate on marketing events such as webinars, trade shows, and conferences.