CDD - Retail Experience Director - Loto Del sur H/F Puig

L'opportunité

Loto del Sur is a leading natural beauty and wellness brand established in 1999 in Colombia.
It offers deeply sensorial and efficacious skincare, body care and home products, all formulated with plant-based ingredients from Latin America. Loto del Sur draws from the unique biodiversity and rich cultural heritage of the continent to reveal the secrets and powers of its plants and celebrate its beauty.

Currently distributed in Latin America, where it has had fantastic success, the Brand was acquired by PUIG in 2022 and is now building the foundations for the next chapter of its growth as it expands internationally.

The Retail Experience Director will be responsible for the development of Loto del Sur's in store experience and customer journey, as well as the training and education of retail teams around the world. The role will report directly to the Brand's General Manager and is based in Paris.
Ce que vous aurez à faire
In-Store Customer Experience:

- Define and build a best-in-class consumer journey inside Loto del Sure retail stores and future department stores
- From new customer greeting to post purchase
- Create set of service offerings across product categories and relevant for all occasions
- Loto del Sur private consultations offerings
- Loto del Sur product routines offerings
- Loto del Sur gifting offerings
- Loto del Sur in-store rituals
- Loto del Sur events
- Lead visual merchandising for the Brand
- VM guidelines and implementation:
- Conceptualization and Design: Drive and execute the creative development of visual merchandising concepts (permanent & temporary), displays, and installations that effectively communicate brand identity, product features, and commercial messages
- Cross-Functional Collaboration: Collaborate closely with cross-functional teams including marketing, architects, and store design to ensure alignment and integration of visual merchandising efforts with broader business initiatives
- Collaborate with other stakeholders to create and implement incentives strategies for retail teams.

Training & Education:

- Lead training & education function globally for Loto del Sur
- Create training programs incl. new joiners and annual sales & education programs for Loto del Sur market and in store teams
- Develop training tools for each campaign for local education teams:
- Global training guidelines
- Training modules including e-learning and video
- Sales materials
- Training materials for brand sessions, both in-person and virtual
- Actively participate in activation plans for new market launches

CRM:

- Design & implement CRM strategy.