Coordinateur Marcom EMEA H/F HM.Clause - Groupe Limagrain

Job description
First 6 months: operational support
- Oversee MARCOM activities in the Export zone
* Develop and monitor marketing/communication plans for the zone
* Implement MARCOM initiatives (multi-channel communication, events, etc.)
* Monitoring and approving communication materials in line with the HM.CLAUSE brand identity (brochures, catalogs, advertisements, events, visuals)
- Management and support of a MARCOM Specialist
* Overseeing the country's MARCOM strategy and monitoring the rollout of local campaigns
* Leading and supporting change
* Budget monitoring
* Follow-up meetings with the local sales team
- Support and deployment of regional campaigns (Foodchain)
* Alignment with various stakeholders
* Coordinate events, service providers, content, and message adaptation
* Define, measure, and analyze KPIs

Next 12 months: strategic development
In addition to the above tasks
- Collaborate with the EMEA MARCOM Manager to jointly develop the region's marketing/communications strategy
* Understand business objectives
* Translate business objectives into annual MARCOM plans for the EMEA region
* Prioritize campaigns
* Identify targets, messages to be communicated, and communication channels
* Monitor performance indicators and propose adjustments to strengthen the impact of actions.Function
As part of preparations for a management transition within the Marketing/Communication (MARCOM) department, we are recruiting a MARCOM Coordinator for a period of 18 months.
This progressive position will consist of two phases:
* An initial period focused on the operational management of the Export division and the remote management of a local MARCOM team,
* Followed by a second phase focused on developing strategic skills alongside the department manager, with a view to supporting the development of international MARCOM plans.