Brand Manager Forex & Institutional H/F Swissquote
Gland - 02 CDI- Télétravail occasionnel
- Bac +5
- Banque • Assurance • Finance
Détail du poste
We are seeking a high-impact international marketing talent with proven leadership and strategic skills to drive the global growth of our Forex/CFD and Institutional business lines. Reporting to the Brand Manager Lead, you will BE at the forefront of crafting and executing best-in-class, global marketing strategies that resonate with both retail forex traders and financial institutions.
As a key player in our marketing team, you will bring deep market understanding, sharp executional skills, and an entrepreneurial mindset to elevate Swissquote's visibility and growth in two of our most strategic business verticals.
Key Responsibilities
We are looking for a strategic, performance-driven marketer with a global mindset and strong leadership capabilities to spearhead our marketing initiatives in the Forex and institutional finance areas.
You will :
- Lead and activate a world-class brand strategy with strong international reach, specifically tailored for Forex/CFD trading and institutional/B2B clients
- Translate your in-depth understanding of financial markets, multi-asset products, and client behavior into sharp, customer-focused campaigns
- Work closely with business stakeholders and marketing leadership to develop and execute yearly marketing plans focused on business growth, lead generation, and brand strength
- Manage and brief creative and media agencies to deliver impactful multi-channel campaigns across TV, print, OOH, digital, and audio
- Partner with our in-house creative teams to produce engaging landing pages, emails, and lead-generation assets
- Monitor performance and deliver data-driven reporting aligned with strategic KPIs, focusing on ROI for both Forex/CFD and Institutional segments
- Stay on top of competitive trends, regulatory shifts, and customer expectations to continuously refine brand positioning
Le profil recherché
- Minimum 5-7 years of experience in brand, product, or marketing management within the financial services, Forex/CFD, trading, or fintech sectors
- Proven track record in developing international marketing strategies that drive business growth
- Fluent in French and English (German is a plus)
- Experience managing external creative and media agencies
- Strong strategic thinking, with the ability to turn insights into actionable marketing plans
- Excellent skills in project management, budgeting, and stakeholder communication
- Strong business acumen and confidence in preparing management-level presentations
- Comfortable in a fast-paced, performance-driven environment
- Enthusiastic about marketing innovation, global finance, and fintech
- Bachelor's or Master's degree in Marketing, Business, or a related field
- Gland - 02
- CDI
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