Marketing Communication Manager H/F ROQUETTE FRERES

Détail du poste

Roquetteis a family-owned global leader in plant-based ingredients and a leading provider of pharmaceutical excipients.

Want to help us make a difference?
Using plant-based resources, we collaborate with our customers and partners to imagine and offer ingredients to better feed people and treat patients.
Each of our ingredients responds to unique and essential needs, and they enable healthier lifestyles.

1. Market Insight and Strategy Development : Gain a deep understanding of the characteristics and needs of the food market, and develop communication strategies that fit the specific market environment in China. Conduct market trend analysis to identify target the customer groups, and formulate corresponding promotion entry and development plans.

2. Positioning and Promotion : Develop positioning and promotion plans based on the characteristics of Roquette, including conveying advantages, application scenarios, and customer value.
Organize and participate in industry exhibitions, seminars, and other marketing activities to enhance brand visibility in target industries.

3. Digital Marketing and Content Creation : Utilize digital marketing tools and platforms, such as WeChat, LinkedIn, industry forums, and professional social media, for brand and product promotion.
Create high-quality marketing content, including white papers, case studies, technical articles, and videos, to demonstrate professional capabilities and industry insights.

4. Brand Building and Public Relations : Establish and maintain the company's brand image within the food sector, and enhance brand reputation through effective PR activities and media relations management.
Respond to industry crises, formulate and execute crisis PR plans to protect the company's image.

5. Sales Support and Collaboration : Work closely with the sales team to provide marketing materials, and sales tools to support the sales process.

6. Result orientation : Enhancing customer satisfaction and loyalty through regular communication and customized services. Track customer interactions, analyze customer data, and optimize customer experiences and sales efficiency.

7. Budget Management : Manage the planning, allocation, and monitoring of the communication budget to ensure cost-effective marketing activities.

If you identify yourself in this position, please apply by uploading your resume and let's start the journey together !

Roquette is proud to BE a global company where you can find personal and professional growth through multiple diverse experiences.

Roquette strives to create a dynamic workforce while remaining firmly committed to equal opportunity by complying with EEO laws.

As we continue to grow, Roquette understands that to BE successful we must always BE inclusive in our approach.

To find out more about our products, values and sustainable development ambitions visit us at and at