Digital Content Project Manager CDI H/F Shiseido

Détail du poste

EMEA eRetail Content Manager & Campaign Activation Coordinator

CDI H/F

Location : Paris and Neuilly Sur Seine in January 2026
Contract Type : Permanent / Full-Time
Reports to : Head of eRetail

POSITION SUMMARY

This role ensures the delivery and activation of high-quality, high-performing digital content across e-retail partners in EMEA.

Sitting at the crossroads of brand, markets, global stakeholders and e-retailers, this role manages content deployment for new product launches and campaigns, optimizes digital presence, and continuously improves the content journey - including SEO, creative formats, and retail media alignment.

You will BE a key enabler of operational excellence, while also supporting strategic insight and content performance recommendations across the region.

KEY RESPONSIBILITIES

Campaign Content Planning & Execution

Act as the coordination point between brand teams, global stakeholders, creative agencies and markets for all e-retail content needs
Consolidate regional content need, align timelines, and ensure asset availability for launches and key commercial hallmarks.
Coordinate the delivery of visuals, copy, banners, CRM assets, and PDP enhancements across markets and platforms
Ensure content complies with retailer specs and brand guidelines

Performance Tracking & Optimization

Monitor digital shelf performance using platforms such as Profitero
Track PDP content quality (images, copy, SEO, video) and coordinate corrections with the relevant teams
Support A/B testing of creative formats and asset types to identify best-performing solutions
Provide recommendations to brand and local teams on what formats, angles, or content types drive better engagement and conversion

Cross-Functional Collaboration

Work closely with brand and global content teams to brief, validate, and deliver campaign assets
Partner with the Digital Partnership Manager to align content priorities with media and retail planning
Support retailer-facing toolkits and content preparation alongside Key Account Managers and local markets
Provide timely visibility to stakeholders via trackers, calendars, and dashboards

Creative Strategy and Innovation

Act as a regional advisor on e-retail content best practices, including SEO-optimized copy, ratings & reviews, and enhanced content
Contribute to strategic reviews with examples of strong/weak executions and performance trends
Support the creation of toolkits, guidelines, and recommendations to raise the standard of content deployment across brands and markets
Stay connected to digital trends including social-driven content, short-form video, IA, or cross-platform storytelling

Market Enablement

Train and support local markets on content processes, tools, and execution standards
Identify opportunities to simplify or automate workflows (e.g., metadata tagging, localization tools)
Contribute to building an agile, efficient, and insight-driven content deployment model at scale

REQUIRED PROFILE

Bachelor's degree in Marketing, Digital, Business, or related field
2-4 years' experience in digital marketing operations, e-commerce content coordination, or brand activation
Strong project management skills, detail oriented and ability to coordinate different stakeholders.
Solid understanding of content formats for PDPs, SEO principles and social media trends (Video, Influencers)
Proactive, curious and solution-driven mindset
English and French fluency required