Global Insight Manager F - M H/F Michelin
Clermont-Ferrand - 63 CDI- 70 000 - 80 000 € / an
- Bac +5
- Industrie Manufacturière
- Exp. 1 à 7 ans
Les missions du poste
We are seeking a highly skilled and motivated Insight Manager to join our dynamic team. The successful candidate will BE responsible for driving insights that inform strategic decision-making and optimize our customer-centric approach. This role demands a strategic thinker who thrives in fast-paced environments and can effectively communicate complex data in a clear and actionable manner.
WHAT WILL I BE DOING ?
Data Collection and Analysis :
Lead the collection and analysis of consumer data to understand needs, expectations, and behaviors.
Utilize both qualitative and quantitative research techniques, including surveys and focus groups.
Proactively use multiple sources of inspiration for identifying customer insights adapted to context (market research, social media, NPS verbatims, CES data & reports, visits to car/truck shows, ratings and reviews, etc.), and consolidate these data from various sources into synthesized insights.
Strategy Definition :
Implement strategies based on insights to optimize products, services, and customer relations.
Develop data-driven recommendations to enhance marketing and communication efforts.
Generate and/or validate customer insights at the early stage of the Offer to Market (O2M) process.
Survey Organization :
Define and organize consumer studies and surveys that yield actionable insights for marketing and communication teams.
Collaborate with cross-functional teams to ensure survey methodologies align with business goals.
Collect stakeholders' needs (across functions and regions) and engineer them into accurate research questions.
Trend Monitoring :
Monitor shifts in consumer perceptions and brand image to inform ongoing marketing efforts and strategic initiatives.
Conduct competitive analysis to identify trends and opportunities for growth.
Lead/conduct studies independently : consumer journey, brand tracking, U&A, segmentation, NPS, etc. Translate trends, attitudes, and behaviors into business implications and provide actionable insights.
Communication & Reporting :
Create insightful reports and presentations that effectively communicate findings to stakeholders.
Develop executive summaries that highlight key insights and actionable recommendations.
Ability to challenge and influence stakeholders with data-driven recommendations.
Stakeholder Engagement :
Foster collaboration between departments to translate insights into practical applications.
Present insights to senior leadership and influence decision-making processes.
Lead regional research consolidation and collaborate with cross-functional teams to develop and execute research plans.
Project Management :
Oversee research projects, including timeline management, vendor selection, and budget control.
Ensure adherence to quality standards throughout the research process.
Continuous Improvement :
Advocate for best practices in data collection and analysis to enhance the insight generation process.
Stay updated on industry trends, tools, and methodologies to continuously improve insight capabilities.
TO BE SUCCESSFUL, YOU WILL LIKELY HAVE...
Bachelor's degree in Business, Marketing, Statistics, or a related field.
5-8 years of experience in a similar role with a strong emphasis on research methodologies and data analysis.
Proven expertise in market research and insight management.
Strong understanding of customer-centric approaches and digital analytics.
Proficient in Excel, Power BI, and Tableau for data analysis and visualization.
Excellent communication skills, both verbal and written, with the ability to present insights succinctly.
Strong analytical and problem-solving skills.
Ability to translate complex data into actionable insights.
*
Advanced proficiency in English is required.
WHAT ARE THE BENEFITS FOR YOU ?
Upon taking up your position, you will benefit from a personal training plan. Your progression in the profession will BE supported by your colleagues in a climate of knowledge and know-how sharing, as well as through continuous training that will BE defined individually.
Your skills, curiosity, and analytical rigor and/or your ability to lead multidisciplinary teams will enable you to evolve either towards a transversal management role or towards a hierarchical management position.
By joining Michelin, several career opportunities are possible, and you will BE an active participant in your development !
APPLY TO JOIN US !
If you want to BE part of an ambitious vision for sustainable mobility, come and join us !
The position is available immediately and will BE filled as soon as we find someone who meets our expectations.
Nos étapes de recrutement
Les étapes de recrutement peuvent varier selon l’offre à laquelle vous postulez.
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Réalisation d'un tri CV par le/la recruteur (excepté pour les postes de productions)
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Réalisation d'un entretien avec le/la recruteur (visio, téléphone, face à face)
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Participation à une journée d'entretiens sur site avec différents intervenants (RH)
Le profil recherché
TO BE SUCCESSFUL, YOU WILL LIKELY HAVE...
Bachelor's degree in Business, Marketing, Statistics, or a related field.
5-8 years of experience in a similar role with a strong emphasis on research methodologies and data analysis.
Proven expertise in market research and insight management.
Strong understanding of customer-centric approaches and digital analytics.
Proficient in Excel, Power BI, and Tableau for data analysis and visualization.
Excellent communication skills, both verbal and written, with the ability to present insights succinctly.
Strong analytical and problem-solving skills.
Ability to translate complex data into actionable insights.
*
Advanced proficiency in English is required.
WHAT ARE THE BENEFITS FOR YOU ?
Upon taking up your position, you will benefit from a personal training plan. Your progression in the profession will BE supported by your colleagues in a climate of knowledge and know-how sharing, as well as through continuous training that will BE defined individually.
Your skills, curiosity, and analytical rigor and/or your ability to lead multidisciplinary teams will enable you to evolve either towards a transversal management role or towards a hierarchical management position.
By joining Michelin, several career opportunities are possible, and you will BE an active participant in your development !
APPLY TO JOIN US !
If you want to BE part of an ambitious vision for sustainable mobility, come and join us !
The position is available immediately and will BE filled as soon as we find someone who meets our expectations.
Raisons de nous rejoindre
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Aménagement des locaux, parking gratuit à proximité
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Locaux modernes, équipements techniques
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13ème mois, bonne mutuelle, intéressement ou participation
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Flexibilité des horaires, RTT
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Espaces calmes, Organisation de conférence & workshops
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Activités sportives
Bienvenue chez Michelin
Michelin innove avec passion pour atteindre le meilleur équilibre entre le développement des personnes, le développement économique, et le respect de la planète et de ses habitants. Leader technologique des pneumatiques, Michelin propose des solutions et des services connectés pour une mobilité plus intelligente ! L'expertise acquise par Michelin dans les matériaux durables et de haute technologie (polymères, biomatériaux, recyclage...) et des procédés industriels de pointe (impression 3D métal) est au coeur des engagements environnementaux du Groupe. En 2050, 100% des matériaux utilisés par le Groupe seront durables. La lutte contre le réchauffement climatique, la préservation de la biodiversité et le développement d'une économie circulaire sont des priorités pour Michelin. Le Groupe Michelin offre chaque jour des expériences uniques de mobilité en partageant des recommandations de voyages, d'hôtellerie et de gastronomie.
Parce que nous croyons que chacun doit pouvoir être acteur de son évolution professionnelle, nous voulons donner à tous les moyens de développer son potentiel, dans un environnement multiculturel et international, fondé sur l'inclusion des diversités et l'égalité des chances.
Rejoignez le Groupe Michelin, inspirons les vies de demain.
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